What Should Be Included in an Electronic Press Kit?

Posted by myPPK™ - Power Press Kits™ on Sunday, October 18, 2026

You've decided you need an electronic press kit.

Good.

Now comes the obvious question:

What should you put in it?

The temptation is to include everything.

Every photograph. Every video. Every review. Every accomplishment. Every interview. Every project you've ever completed.

But that's not what makes a great press kit.

A great EPK isn't a digital storage locker.

It's a presentation.

Its purpose is to quickly give journalists, promoters, booking agents, event planners, prospective clients and other decision-makers the information they need to understand who you are, what you do, and why they should be interested.

The goal isn't to show them everything.

The goal is to show them the right things.

Start With the Person Who Will Be Looking at It

Before deciding what belongs in your press kit, ask a different question:

Who is going to use it?

A journalist may need your biography, high-resolution photographs and recent news.

A talent buyer may want performance videos, music, upcoming dates and contact information.

An event planner evaluating a speaker may want a biography, presentation topics, testimonials and video.

A prospective client researching a business may want services, examples of work, credentials, reviews and contact information.

Different audiences need different things.

But they all have something in common:

They're busy.

Your EPK should help them understand you without requiring unnecessary searching, scrolling or detective work.

With that in mind, here are the essential ingredients of a strong electronic press kit.

1. A Clear Introduction

Someone opening your press kit for the first time should not have to figure out who you are.

Tell them.

Your name or organization should be prominent, accompanied by a concise statement that explains what you do.

Think of this as your digital introduction.

A visitor should be able to glance at the first screen and immediately begin answering:

Who is this?

What do they do?

Why should I keep looking?

Clarity beats cleverness here.

You can tell the deeper story later.

First, establish who you are.

2. A Strong Professional Bio

Your biography is one of the foundations of your press kit.

It shouldn't simply be a résumé written in paragraph form.

A good bio tells your story.

Where did you come from?

What do you do?

What distinguishes you?

What have you accomplished?

What are you doing now?

Why should someone care?

The best biographies combine useful facts with enough personality to make the person or organization behind those facts memorable.

Depending on your profession, it can also be useful to provide more than one version.

A short bio might be perfect for an event program or quick introduction.

A longer version gives journalists, promoters and others additional background when they need it.

Most importantly:

Keep it current.

If your bio still describes something you're “preparing to release” that came out three years ago, it's time for an update.

3. Professional Photos

Images are among the most frequently needed assets in a press kit.

Include photographs that accurately represent you today.

For an artist or entertainer, that might include:

Professional headshots
Promotional photographs
Performance images
Horizontal and vertical options
High-resolution downloadable files

For a business or organization, it could include executive photos, team images, facilities, products, projects or other relevant visual assets.

Quality matters.

A journalist shouldn't have to pull a tiny profile picture from Facebook and hope it reproduces properly.

A promoter shouldn't have to email you asking whether you have a better photo for the event poster.

Give people professional images they can actually use.

4. Video

Video can communicate in two minutes what paragraphs of text sometimes cannot.

For performers, live footage can be especially important. A professionally produced music video may look impressive, but a talent buyer may also want to see what actually happens when you step onto a stage.

For speakers, video demonstrates presentation style and audience interaction.

For businesses, video can showcase products, projects, customer experiences or the people behind the company.

For actors, comedians and other entertainers, video provides something a photograph simply can't:

It lets people experience what you do.

Again, curate.

Your EPK doesn't need every video you've ever uploaded.

Lead with the ones that represent you best.

5. Audio or Music

For musicians, bands, voice artists, podcasters and others working in audio, this one is obvious.

Make it easy to listen.

Don't assume someone will leave your press kit, search for you on a streaming service, identify the correct profile and then decide what to play.

Give them immediate access to the material you want them to hear.

Your strongest work should be the easiest work to find.

6. Press Coverage

Have you been featured in newspapers, magazines, blogs, television, radio, podcasts or other media?

Show it.

Press coverage provides valuable third-party credibility.

You're no longer the only person saying you're worth paying attention to.

Someone else has already decided you're worth talking about.

That matters.

But resist the urge to include every mention you've ever received.

A handful of strong, relevant pieces can often make a better impression than a massive archive of minor references.

Lead with your strongest coverage.

7. Reviews and Testimonials

What other people say about you can sometimes be more persuasive than what you say about yourself.

A strong testimonial can demonstrate professionalism, reliability, talent, audience reaction, customer satisfaction or results.

For entertainers, quotes from venues, promoters, journalists or industry professionals can be valuable.

For speakers, comments from event organizers and attendees can establish credibility.

For businesses, customer testimonials can provide reassurance to prospective clients.

Choose testimonials that say something meaningful.

“Great job!” is pleasant.

A testimonial explaining why you were great is far more useful.

8. Accomplishments and Credentials

Awards.

Nominations.

Certifications.

Major performances.

Notable clients.

Career milestones.

Chart positions.

Publications.

Professional affiliations.

Important collaborations.

Relevant statistics.

These details can help establish credibility quickly.

But context matters.

Don't turn your EPK into a trophy case containing every achievement you've accumulated since high school.

Ask yourself:

Does this accomplishment help someone understand why I am relevant today?

If yes, include it.

9. News and Current Information

Your press kit shouldn't look abandoned.

10. Upcoming Events or Appearances

If dates matter to what you do, make them easy to find.

Performances.

Speaking engagements.

Book signings.

Trade shows.

Public appearances.

Festivals.

Conferences.

Special events.

Upcoming dates can do more than tell people where you'll be.

They can demonstrate activity.

A promoter seeing that you're regularly performing sees something different from a promoter looking at an otherwise identical press kit with no indication that you've appeared anywhere recently.

Your calendar can become part of your credibility.

11. Downloadable Materials

Sometimes people need more than something they can view on a screen.

They may need something they can download, print, forward or use in their own materials.

Depending on your profession, useful downloads might include:

Press releases.

One-sheets.

Technical riders.

Stage plots.

Résumés.

Fact sheets.

Brochures.

Logos.

High-resolution photographs.

Product information.

Speaker sheets.

12. Social Media Links

Yes, your social media belongs in your press kit.

That might sound contradictory after our last article, “Your Social Media Is Not Your Press Kit.”

It isn't.

Your social media is an important part of your overall professional presence.

The difference is that it should be part of the presentation rather than the presentation itself.

Your EPK provides the organized professional overview.

Your social links allow someone to continue exploring, follow you, see recent activity and join the ongoing conversation.

Use them together.

13. Contact Information

This may sound painfully obvious.

Yet it's remarkable how difficult some people make it to contact them.

If someone has reviewed your press kit and wants to take the next step, don't make them search for an email address.

Provide clear contact information.

Depending on your situation, that might include separate contacts for:

Booking.

Media.

Management.

Sales.

General inquiries.

Representation.

The purpose of marketing is ultimately to create an opportunity for something to happen.

Make the next step obvious.

What Doesn't Belong in Your EPK?

Knowing what to leave out can be just as important as knowing what to include.

Avoid outdated information.

Avoid weak photographs simply because you have them.

Avoid videos that no longer represent the quality of your work.

Avoid meaningless accomplishments added only to make the list longer.

Avoid enormous blocks of text when a shorter explanation will do.

Avoid duplicate information.

And avoid adding something merely because you can.

Every element should have a reason for being there.

Ask one simple question:

Does this help someone understand, evaluate, promote, book, hire, feature or contact me?

If the answer is no, reconsider whether it belongs.

Don't Confuse More With Better

This deserves emphasis.

A great press kit isn't the one with the most content.

It's the one with the most useful content.

Ten excellent photographs are more valuable than 100 mediocre ones.

Three outstanding videos are better than 30 that someone has to sort through.

Five meaningful testimonials are more persuasive than two pages of generic praise.

One current, well-written biography is better than an enormous archive of outdated information.

Curate your story.

That's what separates a professional presentation from a collection of files.

Keep It Current

Building your press kit isn't a one-time project.

Your career changes.

Your business changes.

Your accomplishments grow.

Your photographs change.

Your work improves.

New reviews arrive.

New press coverage appears.

Old information becomes irrelevant.

Your EPK should evolve with you.

Set aside time periodically to look at your press kit through the eyes of someone seeing you for the first time.

Ask yourself:

Is this still the story I want to tell?

If it isn't, update it.

Build It Before You Need It

The worst time to start assembling your professional materials is when someone is waiting for them.

An opportunity arrives.

“Can you send me your information?”

Suddenly you're searching for photographs, rewriting your biography, hunting for an old article, finding video links and assembling attachments.

Meanwhile, the person who asked is waiting.

A professional EPK changes that.

When the opportunity comes, you're ready.

You don't have to build the presentation.

You simply send the link.

Your EPK Should Answer the Next Question

Ultimately, that's a useful way to judge your press kit.

Someone sees your name.

Who are they?

Your introduction answers.

What's their story?

Your bio answers.

What do they look like?

Your photos answer.

What are they like live?

Your video answers.

What have other people said about them?

Your press and testimonials answer.

What have they accomplished?

Your credentials answer.

What are they doing now?

Your news and events answer.

How do I reach them?

Your contact information answers.

A great EPK anticipates those questions and puts the answers in one place.

No searching.

No scavenger hunt.

No collection of disconnected links.

Just a clear, professional presentation.

One Link. Your Entire Story.

An electronic press kit isn't valuable because it contains a lot of information.

It's valuable because it organizes the right information into a presentation that's easy to access, easy to understand and easy to share.

Your work has already created the story.

Your EPK gives that story a home.

And when someone asks to know more, you're ready to show them.

myPPK — Power Press Kits

Bring together your bio, photos, video, audio, press, accomplishments, testimonials, documents, social media, contact information and more in one professional online presentation.

ONE LINK. YOUR ENTIRE STORY.

DON'T JUST PROMOTE. PRESENT.

Categories: Music | Music Promotion | Electronic Press Kit | Don't Just Promote, Present

Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians