Posted
by
myPPK™ - Power Press Kits™
on Sunday, November 1, 2026
You haven't met them yet.
You haven't shaken their hand.
You haven't explained what you do.
You haven't told them about your experience, your accomplishments, your talent or what makes you different.
But they may already have an opinion about you.
How?
They looked you up online.
Today, the first impression often happens before the first conversation.
A promoter hears your name and ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Songwriting, Singers, Worship Leaders, Athletes, Comedians
Posted
by
myPPK™ - Power Press Kits™
on Saturday, October 24, 2026
Having an electronic press kit is a good start.
Having a good electronic press kit is what matters.
An EPK can contain all the right ingredients—a biography, photographs, videos, press coverage, testimonials, accomplishments and contact information—and still fail to make the impression you intended.
Why?
Because an electronic press kit isn't simply a place to store information.
It's a ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
|
Don't Just Promote, Present
Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Songwriting, Singers, Worship Leaders, Athletes, Comedians
Posted
by
myPPK™ - Power Press Kits™
on Sunday, October 18, 2026
You've decided you need an electronic press kit.
Good.
Now comes the obvious question:
What should you put in it?
The temptation is to include everything.
Every photograph. Every video. Every review. Every accomplishment. Every interview. Every project you've ever completed.
But that's not what makes a great press kit.
A great EPK isn't a digital storage locker.
It's a ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
|
Don't Just Promote, Present
Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians
Posted
by
myPPK™ - Power Press Kits™
on Sunday, October 11, 2026
Social media is one of the most powerful promotional tools ever created.
It allows you to build an audience, share your work, announce what you're doing, connect directly with fans and customers, and potentially reach thousands—or millions—of people without a traditional media gatekeeper standing in the way.
But there's something social media was never designed to be:
Your press kit.
An ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
|
Don't Just Promote, Present
Tagged: Music, Promotion, Electronic Press Kit, Indie Artist, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians
Posted
by
myPPK™ - Power Press Kits™
on Saturday, October 3, 2026
Someone hears your name.
Maybe a friend recommended you. Maybe they saw you perform. Maybe they came across one of your social posts. Maybe a promoter, journalist, potential client, booking agent, event planner, or prospective business partner received your name from someone they trust.
They're interested.
So they look you up.
And that's where the work begins.
They find an Instagram ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
|
Don't Just Promote, Present
Tagged: Music, Promotion, Electronic Press Kit, Independent Musicians, Singers, Worship Leaders, Athletes, Comedians
Posted
by
myPPK™ - Power Press Kits™
on Saturday, September 26, 2026
Getting someone's attention is hard.
Keeping it may be even harder.
Maybe a venue is considering booking you. A journalist wants to know more. A potential client discovered you online. A promoter saw your performance. A producer heard your music. Someone received a recommendation and decided to check you out.
Whatever brought them to you, you've accomplished something important:
You have ...
Read Article »
Categories:
Music
|
Music Promotion
|
Electronic Press Kit
|
Don't Just Promote, Present
Tagged: Music, Electronic Press Kit, Indie Artist, Independent Musicians